Consumerisum in the 1950s - 1198 Words

Wilks 1 Stephanie Wilks His 1050 Sec 201 April 10, 2010 Roland Marchand and Kelly Schrum: Critical Analysis of Consumerism Post WW II American was a place full of optimism and fear. The American people had survived 20 years of depression and war to find new prosperity and an increase in mass production of goods and services that improved quality of life. This meant better times for Americans, but fears over the Cold War, threat of an evermore intrusive American government and loss of individualism existed as well. These high expectations and anxieties played a great deal into how people consumed. Eventually these factors combined with aggressive advertising marketing, with the help of media (mainly TV), led to the emergence of a whole new†¦show more content†¦While the youth thought they were being rebellious with their music and attitudes, they were really selling out or more true to the case, sold out by mass media, who gained huge profits. Rock n Roll and teen rebel mov ies were being made for teen and other movies and types of music and movies were being directed at adults. This specialized marketing was just another confirmation of the new classes that were taking shape in America. â€Å"Teen culture and rock â€Å"n† roll, however, were not the only signs in the late 1950s of a possible countermarch in popular culture away from homogeneity towards segmentation.† (Marchand, 108). Although Schrum s â€Å"Making the American Girl† primarily deals with how Seventeen positioned teenage girls as a viable market to advertisers and empowering these young woman to be responsible and well informed citizens, Schrum does make similar points in her essay that are found in Marchand s essay. An increase in income for teenagers from their parents, advertisers discovering this new market and targeting it directly and the market, teenagers, revolting against being targeted are strong parallels in both essays. Schrum even touches on classlessn ess briefly by pointing out that to be effective in advertising to young women, Seventeen had to target a Wilks 4 â€Å"homogenous readership whose members were likely to purchase similar products† (Schrum, 110). Schrum also goes deeper into how the magazine s

Anna Pavlova Quotes on Happiness, Success,Dance, Life

Anna Pavlova was trained in classic ballet, and while she helped transform the classical ballet by her lighter, more natural style, she did not go outside the classic forms as did her contemporary, Isadore Duncan. Anna Pavlova is especially remembered for her portrayal of a swan -- in The Dying Swan and Swan Lake. Selected Anna Pavlova Quotations †¢ The right to happiness is fundamental. †¢ When a small child, I thought that success spelled happiness. I was wrong, happiness is like a butterfly which appears and delights us for one brief moment, but soon flits away. †¢ To follow without halt, one aim; there is the secret of success. And success? What is it? I do not find it in the applause of the theater. It lies rather in the satisfaction of accomplishment. †¢ What exactly is success? For me it is to be found not in applause, but in the satisfaction of feeling that one is realizing ones ideal. †¢ Master technique and then forget about it and be natural. †¢ As is the case in all branches of art, success depends in a very large measure upon individual initiative and exertion, and cannot be achieved except by dint of hard work. †¢ No one can arrive from being talented alone, work transforms talent into genius. †¢ God gives talent. Work transforms talent into genius. †¢ Although one may fail to find happiness in theatrical life, one never wishes to give it up after having once tasted its fruits. †¢ [Last words of Anna Pavlova] Get my swan costume ready. Then Play that last measure softly. More About Anna Pavlova Anna Pavlova BiographyBiographies: Women in Dance About These Quotes Quote collection assembled by Jone Johnson Lewis. Each quotation page in this collection and the entire collection  © Jone Johnson Lewis. This is an informal collection assembled over many years. I regret that I am not be able to provide the original source if it is not listed with the quote.

Definition and Examples of Appeal to the People

An argument (generally considered a logical fallacy) based on widespread opinions, values, or prejudices and often delivered in an emotionally charged way. Also known as argumentum ad populum. Appeal to the majority is another term often used to describe a large number of people in agreement as  a valid reason or argument. Appeal to the People Mark Antonys famous funeral oration [see synchoresis, dubitatio, paralepsis, and kairos] over the body of Caesar in William Shakespeares Julius Caesar (act 3, sc. 2) is a brilliant example of mob appeal. . . .This magnificent speech helps us see, again, how an argument can be turned away from reason and toward emotion through the cunning introduction of irrelevancies. When the audience is a large group, the enthusiasm stirred up can reach powerful proportions which can bury the real question at issue. Through tactics like sarcasm, suggestion, repetition, the big lie, flattery, and many other devices, . . . mob appeals exploit our irrationality. (S. Morris Engel, With Good Reason. St. Martins, 1986)The public buys its opinions as it buys its meat, or takes in its milk, on the principle that it is cheaper to do this than to keep a cow. So it is, but the milk is more likely to be watered.(Samuel Butler, Note Books)The argumentum ad populum used in democratic political rhetoric can make political argumentation appear to be reason-based when it is not and subvert and undermine reason-based deliberation in democratic political argumentation. (Douglas Walton, Criteria of Rationality for Evaluating Democratic Public Rhetoric, Talking Democracy, ed. by B. Fontana et al. Penn State, 2004) The Direct and Indirect Approach Nearly everyone wants to be loved, esteemed, admired, valued, recognized and accepted by others. The appeal to the people uses these desires to get the reader or listener to accept a conclusion. Two approaches are involved: one of them direct, the other indirect. The direct approach occurs when an arguer, addressing a large group of people, excites the emotions and enthusiasms of the crowd to win acceptance for his or her conclusion. The objective is to arouse a kind of mob mentality.   ​In the indirect approach the arguer aims his or her appeal not at the crowd as a whole but at one or more individuals separately, focusing on some aspect of their relationship to the crowd. The indirect approach includes such specific forms as the bandwagon argument, the appeal to vanity, and the appeal to snobbery. All are standard techniques of the advertising industry. (Patrick J. Hurley, A Concise Introduction to Logic, 11th ed. Wadsworth, 2012) In Defense of the Appeal to the People [N]ot only is the appeal to popular sentiment or opinion of the type associated with the traditional argumentum ad populum a nonfallacious kind of argumentation in some contexts of dialogue, it is a legitimate technique and can be an important part of constructing a correct and successful argument.(Douglas N. Walton, The Place of Emotion in Argument. Penn State ​) Also Known As: appeal to the gallery, appeal to popular tastes, appeal to the masses, fallacy of mob appeal, ad populum

Media and Beauty - 1592 Words

The Media and Beauty Beauty is the interpretation of one’s physical body and the portrayal of the one’s own body so called body image exists within the mind. It is unbelievable that media world tries to exploit the body image which can affect an individual psychologically and physically whether it is in a good or bad way. In the article, â€Å"How the Media Keeps Us Hung Up on Body Image† by Shari Graydon, the author claims that women of all ages are suffering and media is the source to blame for influencing the women and triggering unhealthy, harmful medical problems. As strength, Graydon raises the attention of the readers by giving information on how media is affecting women through the usage of celebrities, professionals†¦show more content†¦Although Graydon tires to use extreme evidences to prove her argument, the second part of her weakness is that she is focusing only on women that lead to being bias against men. Aside from mentioning solutions for chi ldren later on in the article, Graydon completely left out the part of men being affected by media. Although Graydon explains how media is harmful and shows that women are the victims of exposure to media by showing data from research, she is focusing too much on women. In the article, Graydon tells the readers about media targeting women by making fashion shows and Television shows such as Extreme Makeover and The Swan which are related with Beauty and body transformation (18). These materials that Graydon provides are all related mainly to women and girls. This shows and proves that Graydon is ignoring the men being increasingly targeted and affected by media since she is only stating about how women are being affected by the media. Derenne and Beresin said in their journal that â€Å"Men too are bombarded by media pressure. Pictures of thin, muscular, and perfectly coiffed â€Å"metrosexual† models appear in men’s magazines† (259). Authors are trying to asser t that men are targeted by the media. This clearly indicates that not only women but also men are victims of media exposure. This also supports the argument of Graydon’s biasness towards women. Robera Honigman and DavidShow MoreRelatedBeauty and the Media2805 Words   |  12 Pagesa fashion guide- a way to determine what is cool to do, or how one should look. Even seemingly innocent shows such as Americas Top Model, Family Guy or One Tree Hill reflect a certain image of how a gendered individual should look or act. Yet media would not have such a huge impact on society if the people did not support it. Peers have a lot of influence over the people they come in contact with. The desire to be loved and accepted often outweighs ones sense of respect for themselves. In orderRead MoreMedia Portrayal Of Beauty1140 Words   |  5 PagesMedia’s Portrayal of Beauty Some people occasionally feel that their own appearance is unacceptable to society because of what others are expecting based on published media. Those include, social media, published articles, and even movies and TV shows. The media’s portrayal of beauty has had a generational effect on american society with young people falling victim to unrealistic standards. Failing to participate in these ideals can lead to non acceptance, ostracization, and even bullying due toRead MoreMedia and Feminine Beauty1497 Words   |  6 PagesMass Media such as films, advertisements and magazines are the huge influence on the definition of feminine beauty. From watching movie to passing through the subway station, it is quite often to see numerous images of female faces and bodies. Women are exposed in the world where most women display in films and on subway advertising boards are striking poses with little clothes on. Moreover, every image showed is airbrushed with Photoshop. Women are exp osed with images produced by the media on whatRead MoreThe Media Images Of Beauty1665 Words   |  7 PagesThe modern beauty standard has become an increasingly important issue because people have the freedom to decide, but the media largely influenced these choices on about beauty standard. Our advance of technology helps communicate with each other, but people are not fully aware of the influence of media. That is a major problem. The media broadcast images of beauty to control people consciously. Technological advance helps people to reach the information quickly and cumulatively, but media not alwaysRead MoreBeauty and the Beast...of Media1237 Words   |  5 PagesBeauty and the Beast...of Media Media is everywhere we turn. It’s displayed on billboards, commercials, Facebook, Twitter and Youtube. It influences people to purchase certain things or even vote for a certain presidential candidate. Media tells us who we are and who we should be. Although media has its positive effects, like spreading the latest news quickly, it also has many downfalls for teenagers, specifically teenage girls, who are hounded with a stream of media related to body image. TodayRead MoreThe Influence of Media on Perception of Beauty2091 Words   |  9 PagesThe influence of the media on our perception of female beauty Defining beauty is not without its challenges: look up the definition of beauty in any english dictionary and one will be met with an ambiguous description similar to this: A combination of qualities that pleases the intellect or moral sense (Newman 2010) acknowledges the dilemma in asking what beauty is. She maintains we grope around the edges of the question as if trying to get a toe-hold on a cloud. We know it whenRead MoreThe Standard Of Beauty Portrayed By The Media1951 Words   |  8 Pagesshould be worrying about what toy they are going to play with tomorrow, not about what their body looks like today. In society, young girls and women are being exposed to various forms of media, which are brainwashing them into believing beautiful women look a certain way. The standard of beauty portrayed by the media is unattainable. The women we see in advertisements are known to have a clear complexion, symmetrical face, and a tiny waist. They are an artificial illustration of women, which appearRead MoreBeauty and Body Image in the Media978 Words   |  4 PagesReview Of Literature Beauty and Body Image in the Media ( Men ) Review – 1 From the , Journal of Marketing Communication Vol. 11. No. 1. 3-19. March 2005 Idealized images of the male body in advertising: a reader-response exploration BY- RICHARD ELLIOTT CHRISTINE ELLIOTT Warwick Business School. University of Warwick, Coventry. UK. Harris Manchester College University of Oxford. Oxford. UK Introduction : This is a study which particularly focuses on how men are beingRead MoreThe Interpretation Of Beauty Through Media2293 Words   |  10 PagesInterpretation of Beauty through Media Female teenagers often get caught up in the word beauty, piling their faces with lipstick and foundation, attempting to squeeze into clothes that are too small for their bodies, while wearing pounds of jewelry that will later turn their skin green. The reason being is, this is the image the media displays. According to Beth Bell and Dittmar, the media sets unrealistic expectations of beauty using female insecurities, simply for accumulation (2). The media has an effectRead MoreThe Impact Of Media On Society And The Media s Beauty Standards949 Words   |  4 Pagesconform to society and the media’s beauty standards. The media communicates to consumers how and what to think, how to dress, act, and that we, as buyers, should care how others perceive us. The communication channels through which news, entertainment, education, data, or promotional messages are circulated is known as media. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV , radio, billboards, and more (What Is Media? Definition and Meaning). People interact

Personal Goals Free Essays

Leadership is a highly esteemed characteristic that attaches maximum political, business and social value with it. Every group, irrespective of its size and influence, is always in search for a leader whom it can trust to steer ahead through all the possible challenges and difficulties. Therefore leadership is an individual attribute   that allows one person   to motivate and carry many others towards common dreams and goals. We will write a custom essay sample on Personal Goals or any similar topic only for you Order Now Leadership, by its very definition, commands implicit faith, and confidence in the actions, decisions and philosophy of the leader. Here it is vital to understand that leadership is a dynamic and integral quality of a person and leaders emerge from ordinary groups; they are not made, elected or appointed. Arguably, there are no definite copy-book rules to construct a leader. The difficulties, complexities, and challenges associated with a situation give impetus to leadership qualities in otherwise ordinary people who believe in themselves that they are capable of rising up to the difficulties as well as helping others out of it. Therefore although it might be difficult to ‘teach’ a person quality of good leader, yet one can expect to inculcate leadership qualities by observing styles and principles of successful leaders. It is said that a leader is a dealer in hope. Leadership is then about inspiration, motivation, encouragement and direction that pulls people to accomplishments that they would not had managed if left alone. However, effective leadership is a very challenging domain as it requires some impeccable personal and organizational traits that can be developed and realized through considerable experience, knowledge and self- discipline. There are no fixed guidelines, set of rules and laws that exactly prescribe the traits, qualities and attributes of a successful leader. Quite often the leadership is situational and the leader is required to act purely through intuition and circumstantial requirements. However there are certain essential skills and characteristics that are rather mandatory for effective leadership are 1 Trustworthiness: Trustworthiness is about integrity in action. Effective leadership is about achieving coordination in words and actions and following the age old principles of truth, honesty and personal integrity. 2. Fairness: Leaders can’t afford to be biased or prejudiced or it would jeopardize the confidence of the followers in their secular character. 3. Communication and listening skill. Leadership requires excellent communication and listening skill through which the leaders can articulate their views unambiguously and also hear the views of others to give them sense of participation and involvement. 4. Initiative: Leadership is about taking initiative and orienting other people towards it. Taking initiative pulls the organization rapidly ahead. 5. Good judgment: Leaders must have the ability to process all information in the backdrop of their knowledge to make correct decisions 6. Motivational capacity: Leadership is ineffective if it cant motivate people to the dream and vision of the leader. It is the most desirous quality of a leader and one that is hallmark of leadership. A good leader should be honest, loyal and committed to the goals of the organization he intends to lead. A good leader should not have a desire for wrongful gains or hidden agendas. This is why perhaps people emphasize on transparency in all dealings of any organization. Some leaders have a self plan and pursue them rather than acting in the interests of the organization. Committed to the cause of the organization or group and being live to the sacrifices and pains of your colleagues is a basic quality of a good leader. National leaders and particularly the freedom fighters of several nations had steadfast qualities and determination in them, which helped them carry on and ultimately succeed. A good leader is perhaps a good follower. There is never a stage in which you have mastered everything and this applies even to leadership. Each day you learn more and more, perhaps the rights and wrongs of your own acts too. I have always been a wilful learner and strongly believe I should always keep learning if I am to lead.   I have always respected people with values and accountability. A leader is accountable for his actions and should voluntarily open up to any questions or suspicions in his dealings. Similarly a good leader should also emphasize such qualities among his followers and make them accountable too. Simplicity is a mark of identity for any leader and projecting himself as a role model. A leader’s thoughts, actions and words should be a reflection of him, inspiring all who follow. A leader indeed should have uncommon qualities to successfully lead his organization. One of the main challenges of a leader is his ability to manage change. Change is a permanent reality across time. The world is changing at an unprecedented pace, as never before witnessed. Change in an organization, group or any set up involves altering its structure, processes, the behaviour of its management and staff, its strategy, environment etc. The structure of an organization is one of the most common targets of change. This includes the manner in which it is held together, the various configurations of people and the relationship between them, communication channels, job roles and skills. The relationships within an organization are extremely important as it contributes to the internal shape and coherence. Some processes which are altered as a result of change implementation are communication processes, management processes and learning process. Periodic reviews of its goals and progress are vital for any organization or team to stay aligned with its objectives and expectations. I understand the need and consequences of change, which an organization undertakes according to the demands placed on it. Ongoing communication can motivate managers and employees and help them to overcome resistance to an initiative, keep them prepared for the ups and downs of change. Organizations are managed by several forms of leadership based on the exertion of authority within the organization. Two main, but interconnected types of leadership in organizations are the transformational leadership and the transactional leadership, both having strong philosophical and ethical foundations. Transformational leadership gives followers the opportunity to assess the leader’s view, to seek explanations and provide solutions, while transactional leadership is more based on imposition, where followers are driven by the praise, promise or reward of the leader. In the transactional leadership, the followers are confronted by reproof, threats and disciplinary actions. Transformational leadership has become more popular in the last three decades primarily due to the changing global economy. Transformational leadership promotes equality, justice and human rights through loyalty and fairness. Recent findings suggest that team performance and communication are improved under transformational leadership. Authentic transformational leaders are sometimes transactional too. The leader may present his opinion, plans and exhort agreement on them, which however may be in the mutual interest of all involved. I consider myself as a typical transformational leader open to criticism and discussion, unafraid of my decisions being questioned. After all only collective thinking and cooperation can bring results. People generally do whatever they want to do or, are motivated to do. Motivation is another vital component associated with productivity in workplaces. Suitable theories and principles of employee motivation are applied with basic logic to address the psyche of employees who are to be motivated. Motivation can also be described as a crucial skill for any business to succeed. It involves inducing individuals from his actual and deviant state to a required desired state in a specific way. Each motivational system must be specifically designed according to the organization and prevailing circumstances. Recognizing and understanding the motivational factors for each employee or follower is very important. It would be surprising to know that things like job security, money etc. cannot help in motivating people. However fear, like yelling from boss, do serve as a short-term motivator. Employees, colleagues and supporters all need to be motivated to perform to the levels expected of them. As a thoughtful leader, I can easily motivate my employees by setting an example and not forcing them to follow me. Recruitment is a very important function of human resources and recruitment strategies are vital in attracting talented and smart prospective candidates. Selection of best candidates who fit with the work culture of the organization is very important. The recruitment also has a direct bearing on the retention factor in an organization, apart from work efficiency and quality. Be it an organization, a political party or any association; it is very essential that only the right people with the right mindset occupy responsible positions. My association with people helps me to identify such people with the right mentality and the ones who should be kept away. As a leader I try to ensure that the goals and ideals of my employee are not shouldered by wrong persons. Conflict and dissatisfaction with superiors like other leaders and officers is another common cause for resignations. When managers or team leaders fail to provide the required leadership by bullying their subordinates or treating people unfairly, it gives rise to employee discontent. Such situations emphasize on the qualities of the manager and the team leader. Only those with well-developed leadership qualities must be selected as second level leaders. They should be trained in leadership skills, methods of resolving conflict and also on dealing with grievances. Poor selection or promotion decisions too can result in rapid turnover. The selection and promotion processes must be on par with the capabilities of the individuals, with regard to the work they do. As a leader, I know that I keep a close watch on the attrition rate of my organization to seek answers as to what makes people unhappy within my business. I have also implemented exit interviews to identify grievances and offer redress. Leadership is not a characteristic that exists in isolation. As it is defined, leadership implies establishing coordination, orientation, cooperation, and collaboration among the followers to accomplish designated objectives and goals. It is   possible when leaders can inspire their followers with respect, admiration, discipline, confidence in the abilities of the leader while being helped to envision themselves as empowered individuals. A good leader has the ability to take over even most complex, demanding and otherwise impossible condition by exhibiting personal integrity, ethical and moral traits and values that other can relate to and aspire to imbibe in their own conduct (Laurie, 2000, 53). Here it is important to distinguish personal charisma from leadership, as personal charisma, being an person specific phenomena, can awe people but hardly give them impetus to follow in the footsteps of the leader. Leadership is also means natural acquisition of power and potential to change its equation affect over the leaders and their followers. There inherent dangers associated with power, and for most of the people, the timeless adage-‘power corrupts’ suits justly. Power contains a temptation that is hard to resist and has potential to become the ultimate goal for a person rather the tool that was designated in helping to achieve the goals.   But a genuine leader understands this irony of power and therefore believes that power should be shared with others so that it can grow. The real power of leaders is their ability to inspire others with a sense of power and confidence How to cite Personal Goals, Essay examples

Consumer Behavior Academy of Marketing Science

Question: Discuss about the Consumer Behavior for Academy of Marketing Science. Answer: Introduction Demography is the statistical view of the population of a country. It includes gender, income, aging, marital status, occupation, and schooling among others. For any business to be successful, it is essential to understand the demographics of a place. Understanding the demography helps to understand the nature and behavior of the target customers. Moreover, demography is useful to identify market segments, plan appropriate marketing mix and estimate market potential (Solomon 2014). The demographic trends affecting the gym and fitness industry are as follows: Demographic trends Gym and fitness Pay TV Restaurants 1. Present longer life span of the senior citizen. Senior citizens want to live a healthy life. They want to avoid cardiovascular diseases. This age group wants to take the benefits of an active social life (Yu et al. 2014) The older generation is one of the generations who find pleasure in watching TV. It is a generation which likes to stay glued to their television screens. This generation may find using Pay TV like Netflix a bit cumbersome as it is online (Heath 2012). The older generations try to avoid restaurants because of foods with high curb. Older generations are thus not the target for restaurateurs (Heath 2012). However, restaurants must also cater to the taste of the older generation. 2. The Baby Boomers generation Baby boomers want to stay young forever. They would spend a lot of money for keeping themselves fit. They would get more time after retirement and hence would devote a lot of their time to the gym. The baby boomers generation is growing fast. People want to achieve fitness and be active in their later years (Solomon 2014). They want to prevent the problems during old age. Keeping themselves fit is a precautionary step to avoid diseases due to old age. The baby boomer market is vital for the fitness industry. They want to age actively. Baby boomers watch television almost five to six hours a day. They are thus a major contributor. They can be called the TV generation. This generation comprises the prime time audience (Kardes et al. 2014) Baby boomers dine out more often as they have the freedom, time and means. Thus baby boomers would impact the food and beverage industry broadly. The traffic in restaurants has increased due to baby boomers. The baby boomers form regular customers (Mullen and Johnson 2013). 3. Generation X with a growing family household and a huge mortgage. The Generation X want to go to gym but are often busy This generation is active in social groups and would write reviews of their experiences. This would promote the gyms without any extra cost. The like-mindedness of this community connects them through social media. This generation is always in search to stay fit and healthy. They seek new trends and are also the trendsetters. This quest in the generation would benefit the gym industry and help it to be more creative (Mullen and Johnson 2013). Generation X are the followers of celebrities and latest trends shown on television. Thus, they follow the fashion through television. The Gen X is less concerned about prices. The Gen X is the reason why the fast food chains are growing and flourishing. This generation is likely to be frequent restaurant goers. They also prefer delivery due to their busy schedule. This has resulted in an increase in the home delivery mode (Hanna et al. 2013) 4. Present smaller family unit and more "single adult" households (Generation Y) This generation would help the industry to develop technologically as the Gen X utilizes fitness and health apps more than any other generation. The Gen X reflects the emerging trends and passes on fads. The Generation Y are interested in outdoor and group oriented activities. So they would prefer going to the gym and sports club (Claiborne and Sirgy 2015). This generation puts a lot of emphasis on health and fitness. They search new ways to hit the treadmill. Being single householders, the gym is an excellent way to socialize as well as keep them fit. They are the kids of baby boomers and use the internet extensively. They use mobile phones and apps extensively and hence can watch pay televisions whenever they wish to. Smaller family units often go to restaurants and eat out. The trend of small family groups is rising and hence is the trend of eating out. This generation is thus a major contributor in this industry. Since they do not like to prepare food at home, they like to eat out (Solomon 2014). New lifestyle The present lifestyle is such that everyone wants to be more active and fit. This trend in the modern era has prompted individuals to go to the gym and sports club. For many people, fitness is a passion. They crave for it. In fact, fitness has become a passion for many. A gym routine is something which is on the priority list. For this, people are following trends on television channels thereby leading to growth and development of Pay TV industry. Moreover, people of every generation intend to be trendy (Mullen and Johnson 2013). With the increase in technology and use of smartphones, more and more people tend to use pay TVs like Netflix, Stan, Presto, and Foxtel. People today now want everything at the touch of their fingers. Watching television sitting at the corner of a room is no more fashionable. This choice of individuals has been advantageous for the Pay TV industry. Also, an increase of fitness content on social media has increased the consumption level. The new lifestyle of individuals in modern times is such that they want to be fit and remain healthy. Even if eating out is a fad, people today are inclined more towards food that is healthier and has low-fat content. This has prompted restaurateurs to develop a menu and cook foods which are healthy (Kardes et al. 2014). People even agree to pay more for a healthy diet. It is well evident from the above discussion that the health and food and media industry are interconnected with each other. The new lifestyle of modern times has thus prompted a growth in all the three industries. Income The revenue of the consumers is one of the most crucial factors upon which their behavior depends. A rise in income would prompt people to spend more. Income and expenditure are proportional to each other. Individuals who earn more would go out to restaurants more often and spend more. This is, of course, beneficial for restaurants. They would search for gyms and health fitness clubs that are technologically advanced and use upgraded machines (Heath 2012). The black box model of consumer behavior The black box model is very useful in showing the characteristics of the consumer, their responses, and decision process. The focus is on the relation between the reaction to the customers and the stimuli. Some of the characteristics of buyers are knowledge, motivation, personality, perceptions, and attitudes. These features affect the market widely. Marketing stimulus such as product, price, promotion, and place are also crucial factors on which the behavior of the consumers depends (Yu et al. 2014). Consumer markets in the present times are undergoing rapid changes and are flooded with new challenges and opportunities. The modern lifestyle, changes in attitudes and behaviors of consumers, growth in the service sector- all influence the consumer market largely. The behavior of customers in the gym and fitness industry depends on the brand loyalty and consumer awareness. The more the awareness, the more is profit and revenue. All the industries must cater to the taste of consumers and use a technologically developed system. Customer loyalty would lead to growth in the gym and fitness and Pay TV industry. These industries have high growth potential (Heath 2012). Restaurants are discovering new business opportunities with every passing day due to the rapidly changing lifestyle and the behavioral patterns. Going to restaurants and eating out is a fad and people prefer to go out at least once every week. Hence, this industry must modify itself as per the changing lifestyle and consumption trends. The value consumers receive, is very crucial for them to be loyal customers of a particular restaurant or sports club. Conclusion It is thus seen that the demography of a place is a very influential factor. It affects the behavior of consumers to a large extent. The behavior of customers, in turn, has an impact on the industries. A person who earns more would spend more, and this would benefit organizations. The black box model is an efficient tool to analyze the behavior of customers and the trends in the marketplace. References Altman, M., 2015. Handbook of contemporary behavioral economics: foundations and developments. Routledge. Altman, M., 2015. Handbook of contemporary behavioral economics: foundations and developments. Routledge. Chiu, W., Kwag, M.S. and Bae, J.S., 2015. Customers as partial employees: the influences of satisfaction and commitment on customer citizenship behavior in fitness centers. Journal of Physical Education and Sport, 15(4), p.627. Claiborne, C.B. and Sirgy, M.J., 2015. Self-image congruence as a model of consumer attitude formation and behavior: A conceptual review and guide for future research. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 1-7). Springer International Publishing. Goh, K.Y., Heng, C.S. and Lin, Z., 2013. Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content. Information Systems Research, 24(1), pp.88-107. Hanna, N., Wozniak, R. and Hanna, M., 2013. Consumer behavior: An applied approach. Kendall Hunt Publishing Company. Heath, S., 2012. System and method for social networking interactions using online consumer browsing behavior, buying patterns, advertisements and affiliate advertising, for promotions, online coupons, mobile services, products, goods services, entertainment and auctions, with geospatial mapping technology. U.S. Patent Application 13/369,244. Kardes, F., Cronley, M. and Cline, T., 2014. Consumer behavior. Cengage Learning. Migliore, G., Schifani, G. and Cembalo, L., 2015. Opening the black box of food quality in the short supply chain: Effects of conventions of quality on consumer choice. Food Quality and Preference, 39, pp.141-146. Mullen, B. and Johnson, C., 2013. The psychology of consumer behavior. Psychology Press. Solomon, M.R., 2014. Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: prentice Hall. Yu, H.S., Zhang, J.J., Kim, D.H., Chen, K.K., Henderson, C., Min, S.D. and Huang, H., 2014. Service quality, perceived value, customer satisfaction, and behavioral intention among fitness center members aged 60 years and over. Social Behavior and Personality: an international journal, 42(5), pp.757-767.

Proctor Gamble Company

Scope of the Report. This report is designed to address the economic, political, social and environmental opportunities and risks facing Proctor and Gamble Company in the next ten years.Advertising We will write a custom report sample on Proctor Gamble Company specifically for you for only $16.05 $11/page Learn More Executive Summary. Several decades ago, organizations have been exposed to limited regulations and existed in less competitive environments. As a result, several companies may not have observed the utmost care in the provision of goods and services to their customers. In the recent world, however, more regulations have been imposed and competition has stiffened due to increasing business competitors. As a result, there has been improvement in the quality of goods and services, as well as, adherence to environmental sustainability. Therefore, the objective of this study is to assess the economic, political, social and environmental opportunit ies and risks facing Proctor and Gamble Company in the next ten years. In the first section, the overview of the company and stakeholder analysis is given. In the second section, the current issues facing the company are analyzed in detail. Lastly, the issues that the company would face ten years to come are explained in detail and a conclusion given. Overview of the Company. Proctor and Gamble Company is a multinational company that ranks highly among the fortune 500 companies (McGowan 24). The company deals in the manufacture and production of several household products that are affordable. In 1837, William Proctor and James Gamble dealers in candle production and soap making respectively, met and started the company (Funding Universe 7). Several years later, the two business partners successfully started their first laboratory within the United States of America (Funding Universe 7). Roughly 58 years later, in 1930, the company acquired a British soap manufacture and went on to e stablish a new manufacturing plant in the Philippines. Currently, the company is a market leader and sells over 300 products in several countries on the globe. â€Å"Some of these valuable products that the company boasts of include Pampers, Ariel, Tide, Gillette, Oral-B, Max Factor, and Mr. Clean† (Funding Universe 7). Proctor Gamble conducts intensive research and marketing all over the world, reaching in excess of 160 countries, and owns 115 factories in over 80 countries (McGowan 24). As mentioned earlier, the company was founded and is headquartered in Cincinnati, Ohio, in the United States of America. In all the worldwide plants, Proctor and Gamble possesses average of 138,000 employees and still growing. Besides the company’s capitalization in products, other fields such as the organization of radio and television shows have been exploited. Some of the aired shows include Down to Earth and Shirley Jones which have also played a significant role in marketing the company as a whole.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Proctor and Gamble’s products are classified into five segments according to the functions of the products. â€Å"These five segments include fabric and home care, beauty care, baby and family care, health care, and snacks and beverages, which, allow for the easier application of various marketing techniques and strategies† (Funding Universe 7). The profitability of the company is attained through marketing all segments especially fabric and home, and beauty care that form the largest and second largest segments in terms of revenue. However, as the world population increases and intermingle, people’s needs, tastes and preferences, and loyalty tend to change with time. As such, existing and new entrants in the industry have kept increasing the competition forcing Proctor and Gamble to take appropriate measures to maintain a competitive edge in capital market zones. For instance, implementation of the ‘Organization 2005’ is one key strategy that is used to increase its global market share of the company. As such, this paper aims at giving the current political, economic, social, and environmental issues affecting the organization of Proctor and Gamble. Furthermore, the paper will address the political, social, economical, and environmental issues that will most likely affect the company 10 years from now, as well as, give the associated risks and opportunities. Key Stakeholders Proctor and Gamble has several partners who own key shares in the company according to the company rules of ownership. However, there is no significant evidence of the actual percentage of ownership in the company. Current Issues Economic Issues Since the 2007-2008 global recessions, the Gross Domestic Product of several nations both in the developed and developing countries, including the Unit ed States, have gradually decreased. For instance, the GDP in the United States experienced a reduction at an alarming rate of over 6 percent in the year 2008, and more people lost their jobs as a consequence. The GDP is the total value of all the goods and services produced by an economy in an annual basis and indicate the overall performance of the economy. Therefore, when the GDP of a country drops, fewer goods and services are produced; hence, people stay out of employment because organizations will try to reduce the workers (Isidore 1). Since the global recession, this has been the situation on the ground resulting in the weakening of consumer purchasing power. As a result, organizations will experience less profit due to reduction in the volume of sales (Isidore 1).Advertising We will write a custom report sample on Proctor Gamble Company specifically for you for only $16.05 $11/page Learn More According to Ben Bernanke, the Federal Reserve Chair man, the situation would continue to exist until an improvement in its exporting destinations in several other parts of the world occurs. Further, he asserts that the rate at which the United States Economy recovers is dependent on the economy abroad because the country expects to rejuvenate through export revenues. Proctor and Gamble Company serve a vast market both in the United States and abroad, selling in excess of 300 products to more than 80 nations of the world (McGowan 24). As such, the economic hardships of such economies have negatively affected the operation and general profitability of the company. This is because the global economy plays a key role in ensuring that the company’s products move smoothly in all the target markets (Wohi 1). Despite the slight improvement in the economies during the recent years, the cost of oil has continued to shoot up leading to a second phase of inflation. This again, impacts the ability of potential Proctor and Gamble customers to purchase their products; hence, reduced profitability has continued to exist. Furthermore, Proctor and Gamble imports most of its raw materials from other countries and in the recent years, this has hugely impacted the performance of the company. For instance, commodity prices have drastically surged by more than 50 percent since 2002. As a result, close to half of Proctor and Gamble product costs are directly related to the cost of raw materials. In order to remain in business and make reasonable profits, the company resorted to increase the prices of several brands. However, being a market leader, Proctor and Gamble enjoys the economies of scale and can effectively moderate inflation of raw materials as compared to competitors (Shailaja, 2). The raw materials adversely affected by the inflation include coffee pries, growing paper pulp prices, fuel prices, and natural gas prices among several others that are not mentioned. As a consequence, the associated product prices such as coffee brands, fabric, and diaper goods have experienced fluctuations in expenses, as well as, generated reasonable profits for the company (Wohi 1). Despite the economic hardships being experienced in several nations, Proctor and Gamble has set up strategies that ensure success in its operations (Shailaja, 2).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Political Issues The current economic situation in the United States and the other leading economies trigger various government reactions (Shah 5). As such, several governments including the United States Government has imposed some regulations in order to allow the smooth recovery of the economy. Apart from leading economies such as the United States’ economy, Japan’s economy, Britain’s economy, Spain’s economy and the economy of Singapore, other emerging economies of the world such as China have continuously been exposed to the effects of the global economy deterioration. With the United States economy being affected, China also experiences the economic strain as their exports to the United States significantly reduce. This scenario calls for political intervention by concerned governments in order to drive their economies towards the right direction. For instance, the gradual economic deterioration, inflation and unemployment put pressure on Ben Bernan ke to speed up the interest rate cuts in the United States in order to reduce the benchmark rate 0.75 percent down. This move was quickly adopted by central bankers in several other nations such as Japan and the UK region in order to allow their economies to thrive in the current economic difficulties. According to the IMF, the economy of the United States accounts for approximately 21 percent of the global economy; therefore, the deterioration of the economy put significant trickling effect to several other economies of the world. The reduction in the spending ability of American consumers has necessitated organizations to limit their importation budgets in order to avoid incurring losses. According to relevant sources the uncertainty of the United States stock prices has also negatively impacted other markets in several countries (Isidore 1). Apart from economy deterioration and inflation effects, there are other government regulations and policies that have significantly influenc ed the operation of leading organizations such as Proctor and Gamble Company. In recent occurrences, different consumer protection bodies have raised concerns over the dangerous chemical compositions of certain cosmetic goods. Additionally, researches conducted on the chemical compositions of cosmetic goods have indicated that 0.33 of these goods have carcinogens. In connection to that, the United States Food and Drug Administration imposed strict quality adherence rules that all cosmetics manufacturers must follow. These quality adherence regulations were imposed to ensure that consumers are protected against harmful products. These recent governing rules on product quality adherence impose significant delays in product launches within companies. Furthermore, the regulations lead to higher costs of finished goods due to a high cost in the product development process. As such, companies will have to ensure they meet such regulations; otherwise, they stand a risk of getting enormous fines or being banned from operation. In Europe, for example, the European Chemicals Agency was created in order to provide regulation on the quality of finished goods within the entire European markets. In order to comply with the strict rules and regulations, companies have to incur more costs. As a result, there is the creation of new barriers of entry that leads to a steady rise in fake household goods that put the general consumer population to new health risks. Proctor and Gamble, however, has set up new strategies to ensure the cases of counterfeits in its products are minimized so as to avoid revenue reduction and weakening of its brand image. Another political issue that has influenced the running of Proctor and Gamble is the change in the rules that govern the disposal of solid wastes. In order for the company to adhere to the strict rules, it changed to manufacturing some of its products such as diapers with biodegradable materials rather than PVC plastics. As a result, t he creation of recyclable diapers has been remarkably successful and enabled the company to realize substantial profits. Social Issues From the onset of the 21st century, key demographic changes took place in the American society and the world as a whole. As such, more and more women started going to work, and even some of them became the sole bread winners among their families. As years went by, families became more stable than in the earlier years; hence, the purchasing power of consumers significantly improved (Shah 5). Furthermore, mothers could take care of even larger families without straining their budgets as hard as it used to be several years back. On the other hand, companies such as Proctor and Gamble immediately identified the potential that existed in these consumers and took a positive step to market itself. The company identified women as their target group for household, beauty and other personal products; therefore, advertised directly to them. By using this techni que, Proctor and Gamble successfully entered the market and controlled a bigger market share than other competitors. Procter and Gamble went ahead to use women as decision influencers in the remaining product categories like food and beverage, and detergents. Additionally, Proctor and Gamble effectively applied the use of media such as radio and television shows as a way of promoting its brand name and products to the entire consumer population. This process involved the selection of proper media and programs in order to get sufficient conversions from the targeted consumers. Some of the aired shows that have played a significant role in marketing the company products include Down to Earth and Shirley Jones. In comparison to other competing organizations, Proctor and Gamble has consistently enjoyed the benefits of its innovations in most of the markets, both in the United States and abroad. Despite the various benefits that Proctor and Gamble has gained, there are cases where they h ave underperformed. From a general perspective, social concerns, lifestyle, and attitude play a crucial role in determining the success, failure or reputation of any organization that deliver goods and services. Over the recent years, for example, Proctor and Gamble experienced several boycotts that are linked to the exploitation of animals by the company. According to relevant sources, the company uses animals to conduct tests for products in order to ensure they are safe for use by their consumers. As established by animal rights organizations, the company and its leadership have engaged in unworthy practices that create an attitude that transfers fame and profits to the strong at the expense of the environment, people and animals. This scenario led to widespread trust issues about the company’s ethical standing, and the management had to step in to save the situation. â€Å"During the 5th World Congress on Alternative and Animal Use in Life Sciences (2005), the company ac cepted that it engages in animal testing as the last option in order to ensure products are fit for use by consumers† (Federal Institute of Risk Assessment 3). However, the company management insisted that they are making plans to remove the use of animals in conducting their product research (Federal Institute of Risk Assessment 3). As a resolution, the company stated that it has commits itself to employing other means of conducting product research within the company. This is depicted in its collaboration with government bodies and academia to promote the acceptance of alternative means for product research and testing in the company. Environmental Issues In all countries, there are several environmental concerns that are addressed for a peaceful coexistence between man and the environment to be realized. These environmental issues are addressed through the creation of environmental laws that control the activities undertaken (Shah 5). In most scenarios, these laws significa ntly influence the operation of key organizations both positively and negatively. In the United States, for example, there are several environmental laws which have been drafted to ensure the environment is kept clean and conducive for habitation now and for future generations. For example, the passing of the Solid Waste Act (1976) was intended at eliminating the causes of environmental dereliction that worsened due to increased population growth. Several companies had to respond to this environmental law or risk being penalized. Furthermore, the damage caused by disposal of diapers was counteracted by strictly following the established environmental laws. The rise of recyclable diapers also had some implications on the manufacturers such as the strict regulations and changes in consumer preferences. Furthermore, operating companies like Proctor and Gamble had to deal with increased levels of consumer awareness concerns and resentment for buying disposable diapers. In response, Proc tor and Gamble came up with the idea of using pulp to manufacture diapers rather than using PVC plastics and claimed their diapers are recyclable (Sewell 2). Since the diapers were biodegradable they eliminated cases of health hazard arising from non-biodegradable PVC diapers; hence, resulted in a cleaner environment (Sewell 2). In more recent years, newer regulations have been created such as the need for the provision of high health standard products, energy saving options and control of exhaust gases into the atmosphere. As a result, several organizations have strived to meet these regulations and global objectives by carrying out the best associated activities. Proctor and Gamble engaged in the 2005 Clinton Global Initiatives that are intended at providing the world with the best services for better live (Stockhouse 1). As such, the company committed itself to offering clean drinking water to millions of children in developing countries such as in the sub-Saharan Africa and Asia . According to relevant sources, more than 13 million children in the United States have inadequate food supplies, but Proctor and Gamble strives in to offer the necessary support (Proctor Gamble, 22). Through the leadership of McDonald (CEO) several environmental objectives have been realized depicting his excellent leadership skills and ability to serve without bias (Shedlock 2). For instance, the company successfully lowered water usage by 7 percent, energy consumption by 6 percent and carbon dioxide emissions by 8 percent in the year 2008. According to relevant sources, these results are exceptional and can only be realized through complete sacrifice and the ultimate determination to succeed. Furthermore, Proctor and Gamble helped to supply and distribute 430 million liters of safe drinking water in several parts of the world in its initiative to reach needy children in 2008 (Stockhouse 1). As a result, the company has continued to show its commitment to reach, support and impr ove the lives of people in the global scenario (Shedlock 2). Such initiatives also uphold the ethical drive of the company and in the long run may help to strategize its marketing capabilities in new markets. Future Opportunities and Risks. In the next 10 years, Proctor and Gamble Company will continue to experience significant changes in the political, economical, social and environmental issues. These changes will force the company to respond by creating strategies in order to remain competitive within the market and retain its market leadership (Proctor Gamble, 20-52). In the following pages, the possible issues, opportunities and associated risks that may impact the company are discussed in detail. Economic Issues By assessing the current global development trend, there are significant indicators of an increased economic performance in several countries. For example, various developing countries have established global goals and strive to meet these goals in order to have a rat ing on the global scenario (Shah 5). As a result of these initiatives, there are increased chances of better performance in developing countries within the next years. In response to this effect, various multinational companies have already started establishing their roots in such countries so that they can enjoy the benefit of first investors. These potential future economies are referred to as emerging markets and have the capacity to change the rating of an organization. Proctor and Gamble, for that matter, has started laying strategies for opening and establishing its operations in emerging markets such as in countries like India and Malaysia (Proctor Gamble Company 5). As such, the company’s idea is to locate itself close to the future consumers, as well as, win a bigger share of the market. These plans became clear in 2008, when the company announced its intention of establishing 19 factories in developing countries that have experienced exponential growth in their GDP over the recent years. Such strategic moves give the company a better chance of utilizing the new economic opportunities before other competing companies enter the new markets. Other opportunities associated with establishing itself in new markets include the enjoyment of free markets with less competition and still offer the best products. Considering that 80 percent of the world’s population resides in the developing countries, the potential of Proctor and Gamble to remain a market leader for several years to come is undoubted. However, despite the fact that there are numerous opportunities in establishing the company’s future in emerging markets, there still exist risks that should be put into consideration. First of all, competing companies such as Unilever and Colgate-Palmolive have already established factories in some of these markets; hence, Proctor and Gamble is expected to receive some form of competition during the implementation process. Furthermore, the c ompetition to offer the best products at the most affordable costs will have a significant effect on the reduction of overall profit margins. Second of all, developing countries tend to have unstable economies and the markets would vary with little uncertainty. As such, Proctor and Gamble may be in a risk of losing potential income trying to maintain its operation in such markets. Social Issues. Demographic factors such as population play a key role in creating a stable market that multinational companies can thrive in well. In most developing countries, the population growth rate is high and more children are being born (Shah 5). As such, the continued population growth increases the size of the potential market in the target developing countries. Therefore, in the coming 10 years, Proctor and Gamble will explore this excellent opportunity in the developing markets. With continued population growth, the demand for household products will increase; hence, a significant increase in t he volume of sales will be realized by the company. In addition to that, the social services that the company has been offering in the developing countries such as provision of safe drinking water and food in sub-Saharan Africa will live a lasting impact on the people (Proctor Gamble Company 5). As a result, the company will be appreciated for its ethical moves and potential consumers will always value being associated with the company. Therefore, the company’s name and brand will ensure it thrives well against other competing organizations. Furthermore, developing countries have an increased awareness in the value of education and more children are being taken to school. In Africa, on the other hand, education barriers and bias against the female gender is slowly diminishing and more females are being taken to school. As such, the level of literacy in the developing countries is going to improve, and the society will appreciate several development issues. According to relev ant information, literacy tends to increase the value of an economy because more people get into employment and are able to become financially independent. Ten years from now, this will be the likely scenario in developing markets because more people will be financially worthy due to created employment opportunities. As such, Proctor and Gamble is bound to operate within profitable margins because the purchasing power of the local citizens will have improved. Despite the potential opportunities, Proctor and Gamble will still be exposed to various risks during the implementation process in the emerging markets (Monks, Minow 32). For instance, other societies have various preferences and attachments to products. This might be the scenario in Asian countries where social values and culture play a crucial role in the behavior and lifestyle of the people (Puckett, 6). As such, Proctor and Gamble may have a rough time convincing or even changing certain products to march their tastes and preferences (Puckett, 6). Furthermore, existing competitors in developing countries will trigger strong product wars because the existing organizations will have studied the market and the needs of consumers. As a result, Proctor and Gamble will need to be more innovative in order to realize substantial market capitalization. Political Issues. In developing countries, there are several political factors that determine the success or failure of an organization. As such, the factors can positively influence or hinder the progress of a company in the territories (Shah 5). Governments in the Far East, India, Malaysia and China have strict government regulations that operating companies have to follow. However, there are both opportunities and risks that are associated with these regulations. As a result of the global wave, however, most governments have removed some of the strict regulations in order to allow global operations and businesses to thrive well in their countries. With this trend spreading to various developing countries, Proctor and Gamble will have an opportunity to trade without strict restrictions that would prevent smooth operation of the company. Proctor and Gamble has already started making advances that would enable maximization of these opportunities. For example, the company has already declared its intention in setting up an oleochemichal plant in Indonesia in order to secure a stable future supply for its fatty alcohol requirements (Proctor Gamble, 20-52). According to relevant sources, Proctor and Gamble has secured $100 million for the future investment in the Indonesian soil. On the other hand, Proctor and Gamble will have to face various risks that are usually associated with developing countries. Political instability is a leading cause of instability in developing countries and may negatively impact the operation and profitability of an organization (Sullivan 43). Several developing countries experience political instability due to an unstable government, civil wars and corruption among government officials (Puckett, 6). Such occurrences may hinder businesses operations and cause damages, overheads and other management issues. As Proctor and Gamble plans to enter the markets, it should be ready to face such risks in the near future. Additionally, other countries impose unusually high tax policies that would impact the profitability of the operating companies. In most African countries, for example, government imposes heavy taxes on the working population and operating companies. As a result, both the purchasing power and the profits margin of the operating companies are negatively affected. In the long run, some companies may fail to break even in the planned duration or even shut down due to excessive operating costs. Therefore, Proctor and Gamble will be exposed to this risk of operation and should be prepared for the worst case. Environmental Issues. In the current world, environmental issues are a serious concern and in many countries, the global perspective is preferred. For instance, several projects are undertaken with regards to their sustainability and value to the environment. In line with the global sustainability requirements, several governments have established their environmental laws to cater for efficiency such as the reduction in energy consumption, water consumption and reduction in carbon dioxide emissions (Proctor Gamble, 17). As a global initiative, several countries are taking part in these movements. Therefore, the governing laws encourage people and organizations to help make the world a more habitable place now, and several decades to come (Shah 5). Through such activities, the people are informed and learn how to use and manage resources. In the long run, the people will lead healthy lives; hence, save on hospital bills, medications and other associated costs. All these occurrences will enable the population in developing countries to be more sustainable and a ble to support their families because of improved living standards. As a result, the resultant population will eventually increase their ability to spend on their own improvement. In that sense, Proctor and Gamble will explore this opportunity and operate sustainably in such countries. The best part is that Proctor and Gamble has already taken an initiative to uphold sustainability among several developing countries such as in India, Malaysia and sub-Saharan Africa (Monks, Minow 32). The company has successfully managed to deliver clean drinking water to needy children all over the world in an effort to improve their lives (Proctor Gamble Company 5). As such, it has made a strong impact that will last impact the society. In the future, unfortunately, some governments would impose strict rules that would negatively impact the operations and profitability of Proctor and Gamble in their countries (Sullivan 43). These rules may include heavy ban on certain raw materials such as wood i n order to prevent deforestation and the slow process of desertification. Since the company heavily uses pulp in the manufacture of products and packaging material, it may have to find alternatives at the expense of its profitability. Therefore, such imposed bans would result in high operation costs and subsequent reduction in the company’s profit margins. Other regions such the European Union have strict environmental laws that determine the quality of products and the acceptable chemical compositions (Sullivan 43). In cosmetics products, for instance, harmful chemical products may be controlled by such laws and enormous fines would be imposed if such chemicals are reported to exist at harmful concentration levels. Proctor and Gamble will also incur further expenses in efforts to respond to strict laws. Conclusions and Recommendations. Several decades ago, many organizations operated without much regulation that would impact the operation of such organizations in a great man ner. Companies were established, operated, and several sustainability factors were never given the utmost attention. As a result, there was inadequate consumer protection laws, environmental laws, as well as, risk assessment procedures. With increasing awareness on the impacts of such establishments, the society started planning ways of protecting the environment, people and animals through setting up the governing rules. These rules and regulations change as time goes to accommodate the factors handled at one moment in time. Therefore, organization has grown and adapted to match the requirements of the society and deliver the best on its part. Proctor and Gamble, for example, has existed for more than a century and has undergone a series of changes through several generations. At the moment, Proctor and Gamble is a multinational company with products in excess of 300 and operates globally in more than 80 countries. As highlighted in the document, the company is a market leader and takes a strong lead in innovations. For instance, relevant sources have indicated that, on a yearly basis, the company introduces one to two leading brands into the market. In approximately 10 years from now, the company is devising strategies of reaching emerging markets. In connection to that, the company will be exposed to several opportunities within the political, social, economical and environmental perspectives. However, the success of the company depends on its ability to innovate and set up strategies that will carry it forward through the markets (Monks, Minow 32). On the other hand, the company will still face risks that may result from operating within the markets. As mentioned in the paper, the risks are numerous, and the company will have to create ways of negotiating past the risks (Sewell 2). As a market leader, the company must have the tactics of operating in exceptional markets and still emerge victorious in the end. Proctor and Gamble is a market leader and a pa ce setter; hence, it is inevitable to mention that it leans more on the success side than the failure side. Finally, I would like to conclude that constant improvement in organizational skills, innovation skills and marketing skills is the key to a successful organization. Works Cited Federal Institute of Risk Assessment. â€Å"5th World Congress on Alternatives and Animal Use in the Life Sciences.† Bfr.bund.de. Bfr.bund.de, 2005. Web. Funding Universe. â€Å"The Proctor Gamble Company.† Fundinguniverse.com.  Fundinguniverse.com, 2011. Web. Isidore, Chris. â€Å"Europe Recession Risk grows, with or without Debt Default.†Ã‚  Financeyahoo.com. Financeyahoo.com, 2011. Web. McGowan, Evan. â€Å"Corporate Profile: Procter and Gamble.† Academy of Management  Journal, 12 (8). Pp. 20-28, 2006 Print. 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Stockhouse. â€Å"Proctor Gamble Makes Commitment at Clinton Global Initiative to Provide 2million People with Clean Drinking Water in East Africa.† Stockhouse.com. Stockhouse.com, 2011. Web. Sullivan, Joe. Exploring international business environments. Boston, MA: Pearson Custom Publishing, 1999. Wohi, Jessica. â€Å"Proctor Gamble Profit Tops Expectations.† Reuters.com.  Reuters.com, 2009. Web. This report on Proctor Gamble Company was written and submitted by user The198 to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.