Consumerisum in the 1950s - 1198 Words

Wilks 1 Stephanie Wilks His 1050 Sec 201 April 10, 2010 Roland Marchand and Kelly Schrum: Critical Analysis of Consumerism Post WW II American was a place full of optimism and fear. The American people had survived 20 years of depression and war to find new prosperity and an increase in mass production of goods and services that improved quality of life. This meant better times for Americans, but fears over the Cold War, threat of an evermore intrusive American government and loss of individualism existed as well. These high expectations and anxieties played a great deal into how people consumed. Eventually these factors combined with aggressive advertising marketing, with the help of media (mainly TV), led to the emergence of a whole new†¦show more content†¦While the youth thought they were being rebellious with their music and attitudes, they were really selling out or more true to the case, sold out by mass media, who gained huge profits. Rock n Roll and teen rebel mov ies were being made for teen and other movies and types of music and movies were being directed at adults. This specialized marketing was just another confirmation of the new classes that were taking shape in America. â€Å"Teen culture and rock â€Å"n† roll, however, were not the only signs in the late 1950s of a possible countermarch in popular culture away from homogeneity towards segmentation.† (Marchand, 108). Although Schrum s â€Å"Making the American Girl† primarily deals with how Seventeen positioned teenage girls as a viable market to advertisers and empowering these young woman to be responsible and well informed citizens, Schrum does make similar points in her essay that are found in Marchand s essay. An increase in income for teenagers from their parents, advertisers discovering this new market and targeting it directly and the market, teenagers, revolting against being targeted are strong parallels in both essays. Schrum even touches on classlessn ess briefly by pointing out that to be effective in advertising to young women, Seventeen had to target a Wilks 4 â€Å"homogenous readership whose members were likely to purchase similar products† (Schrum, 110). Schrum also goes deeper into how the magazine s

Anna Pavlova Quotes on Happiness, Success,Dance, Life

Anna Pavlova was trained in classic ballet, and while she helped transform the classical ballet by her lighter, more natural style, she did not go outside the classic forms as did her contemporary, Isadore Duncan. Anna Pavlova is especially remembered for her portrayal of a swan -- in The Dying Swan and Swan Lake. Selected Anna Pavlova Quotations †¢ The right to happiness is fundamental. †¢ When a small child, I thought that success spelled happiness. I was wrong, happiness is like a butterfly which appears and delights us for one brief moment, but soon flits away. †¢ To follow without halt, one aim; there is the secret of success. And success? What is it? I do not find it in the applause of the theater. It lies rather in the satisfaction of accomplishment. †¢ What exactly is success? For me it is to be found not in applause, but in the satisfaction of feeling that one is realizing ones ideal. †¢ Master technique and then forget about it and be natural. †¢ As is the case in all branches of art, success depends in a very large measure upon individual initiative and exertion, and cannot be achieved except by dint of hard work. †¢ No one can arrive from being talented alone, work transforms talent into genius. †¢ God gives talent. Work transforms talent into genius. †¢ Although one may fail to find happiness in theatrical life, one never wishes to give it up after having once tasted its fruits. †¢ [Last words of Anna Pavlova] Get my swan costume ready. Then Play that last measure softly. More About Anna Pavlova Anna Pavlova BiographyBiographies: Women in Dance About These Quotes Quote collection assembled by Jone Johnson Lewis. Each quotation page in this collection and the entire collection  © Jone Johnson Lewis. This is an informal collection assembled over many years. I regret that I am not be able to provide the original source if it is not listed with the quote.

Definition and Examples of Appeal to the People

An argument (generally considered a logical fallacy) based on widespread opinions, values, or prejudices and often delivered in an emotionally charged way. Also known as argumentum ad populum. Appeal to the majority is another term often used to describe a large number of people in agreement as  a valid reason or argument. Appeal to the People Mark Antonys famous funeral oration [see synchoresis, dubitatio, paralepsis, and kairos] over the body of Caesar in William Shakespeares Julius Caesar (act 3, sc. 2) is a brilliant example of mob appeal. . . .This magnificent speech helps us see, again, how an argument can be turned away from reason and toward emotion through the cunning introduction of irrelevancies. When the audience is a large group, the enthusiasm stirred up can reach powerful proportions which can bury the real question at issue. Through tactics like sarcasm, suggestion, repetition, the big lie, flattery, and many other devices, . . . mob appeals exploit our irrationality. (S. Morris Engel, With Good Reason. St. Martins, 1986)The public buys its opinions as it buys its meat, or takes in its milk, on the principle that it is cheaper to do this than to keep a cow. So it is, but the milk is more likely to be watered.(Samuel Butler, Note Books)The argumentum ad populum used in democratic political rhetoric can make political argumentation appear to be reason-based when it is not and subvert and undermine reason-based deliberation in democratic political argumentation. (Douglas Walton, Criteria of Rationality for Evaluating Democratic Public Rhetoric, Talking Democracy, ed. by B. Fontana et al. Penn State, 2004) The Direct and Indirect Approach Nearly everyone wants to be loved, esteemed, admired, valued, recognized and accepted by others. The appeal to the people uses these desires to get the reader or listener to accept a conclusion. Two approaches are involved: one of them direct, the other indirect. The direct approach occurs when an arguer, addressing a large group of people, excites the emotions and enthusiasms of the crowd to win acceptance for his or her conclusion. The objective is to arouse a kind of mob mentality.   ​In the indirect approach the arguer aims his or her appeal not at the crowd as a whole but at one or more individuals separately, focusing on some aspect of their relationship to the crowd. The indirect approach includes such specific forms as the bandwagon argument, the appeal to vanity, and the appeal to snobbery. All are standard techniques of the advertising industry. (Patrick J. Hurley, A Concise Introduction to Logic, 11th ed. Wadsworth, 2012) In Defense of the Appeal to the People [N]ot only is the appeal to popular sentiment or opinion of the type associated with the traditional argumentum ad populum a nonfallacious kind of argumentation in some contexts of dialogue, it is a legitimate technique and can be an important part of constructing a correct and successful argument.(Douglas N. Walton, The Place of Emotion in Argument. Penn State ​) Also Known As: appeal to the gallery, appeal to popular tastes, appeal to the masses, fallacy of mob appeal, ad populum

Media and Beauty - 1592 Words

The Media and Beauty Beauty is the interpretation of one’s physical body and the portrayal of the one’s own body so called body image exists within the mind. It is unbelievable that media world tries to exploit the body image which can affect an individual psychologically and physically whether it is in a good or bad way. In the article, â€Å"How the Media Keeps Us Hung Up on Body Image† by Shari Graydon, the author claims that women of all ages are suffering and media is the source to blame for influencing the women and triggering unhealthy, harmful medical problems. As strength, Graydon raises the attention of the readers by giving information on how media is affecting women through the usage of celebrities, professionals†¦show more content†¦Although Graydon tires to use extreme evidences to prove her argument, the second part of her weakness is that she is focusing only on women that lead to being bias against men. Aside from mentioning solutions for chi ldren later on in the article, Graydon completely left out the part of men being affected by media. Although Graydon explains how media is harmful and shows that women are the victims of exposure to media by showing data from research, she is focusing too much on women. In the article, Graydon tells the readers about media targeting women by making fashion shows and Television shows such as Extreme Makeover and The Swan which are related with Beauty and body transformation (18). These materials that Graydon provides are all related mainly to women and girls. This shows and proves that Graydon is ignoring the men being increasingly targeted and affected by media since she is only stating about how women are being affected by the media. Derenne and Beresin said in their journal that â€Å"Men too are bombarded by media pressure. Pictures of thin, muscular, and perfectly coiffed â€Å"metrosexual† models appear in men’s magazines† (259). Authors are trying to asser t that men are targeted by the media. This clearly indicates that not only women but also men are victims of media exposure. This also supports the argument of Graydon’s biasness towards women. Robera Honigman and DavidShow MoreRelatedBeauty and the Media2805 Words   |  12 Pagesa fashion guide- a way to determine what is cool to do, or how one should look. Even seemingly innocent shows such as Americas Top Model, Family Guy or One Tree Hill reflect a certain image of how a gendered individual should look or act. Yet media would not have such a huge impact on society if the people did not support it. Peers have a lot of influence over the people they come in contact with. The desire to be loved and accepted often outweighs ones sense of respect for themselves. In orderRead MoreMedia Portrayal Of Beauty1140 Words   |  5 PagesMedia’s Portrayal of Beauty Some people occasionally feel that their own appearance is unacceptable to society because of what others are expecting based on published media. Those include, social media, published articles, and even movies and TV shows. The media’s portrayal of beauty has had a generational effect on american society with young people falling victim to unrealistic standards. Failing to participate in these ideals can lead to non acceptance, ostracization, and even bullying due toRead MoreMedia and Feminine Beauty1497 Words   |  6 PagesMass Media such as films, advertisements and magazines are the huge influence on the definition of feminine beauty. From watching movie to passing through the subway station, it is quite often to see numerous images of female faces and bodies. Women are exposed in the world where most women display in films and on subway advertising boards are striking poses with little clothes on. Moreover, every image showed is airbrushed with Photoshop. Women are exp osed with images produced by the media on whatRead MoreThe Media Images Of Beauty1665 Words   |  7 PagesThe modern beauty standard has become an increasingly important issue because people have the freedom to decide, but the media largely influenced these choices on about beauty standard. Our advance of technology helps communicate with each other, but people are not fully aware of the influence of media. That is a major problem. The media broadcast images of beauty to control people consciously. Technological advance helps people to reach the information quickly and cumulatively, but media not alwaysRead MoreBeauty and the Beast...of Media1237 Words   |  5 PagesBeauty and the Beast...of Media Media is everywhere we turn. It’s displayed on billboards, commercials, Facebook, Twitter and Youtube. It influences people to purchase certain things or even vote for a certain presidential candidate. Media tells us who we are and who we should be. Although media has its positive effects, like spreading the latest news quickly, it also has many downfalls for teenagers, specifically teenage girls, who are hounded with a stream of media related to body image. TodayRead MoreThe Influence of Media on Perception of Beauty2091 Words   |  9 PagesThe influence of the media on our perception of female beauty Defining beauty is not without its challenges: look up the definition of beauty in any english dictionary and one will be met with an ambiguous description similar to this: A combination of qualities that pleases the intellect or moral sense (Newman 2010) acknowledges the dilemma in asking what beauty is. She maintains we grope around the edges of the question as if trying to get a toe-hold on a cloud. We know it whenRead MoreThe Standard Of Beauty Portrayed By The Media1951 Words   |  8 Pagesshould be worrying about what toy they are going to play with tomorrow, not about what their body looks like today. In society, young girls and women are being exposed to various forms of media, which are brainwashing them into believing beautiful women look a certain way. The standard of beauty portrayed by the media is unattainable. The women we see in advertisements are known to have a clear complexion, symmetrical face, and a tiny waist. They are an artificial illustration of women, which appearRead MoreBeauty and Body Image in the Media978 Words   |  4 PagesReview Of Literature Beauty and Body Image in the Media ( Men ) Review – 1 From the , Journal of Marketing Communication Vol. 11. No. 1. 3-19. March 2005 Idealized images of the male body in advertising: a reader-response exploration BY- RICHARD ELLIOTT CHRISTINE ELLIOTT Warwick Business School. University of Warwick, Coventry. UK. Harris Manchester College University of Oxford. Oxford. UK Introduction : This is a study which particularly focuses on how men are beingRead MoreThe Interpretation Of Beauty Through Media2293 Words   |  10 PagesInterpretation of Beauty through Media Female teenagers often get caught up in the word beauty, piling their faces with lipstick and foundation, attempting to squeeze into clothes that are too small for their bodies, while wearing pounds of jewelry that will later turn their skin green. The reason being is, this is the image the media displays. According to Beth Bell and Dittmar, the media sets unrealistic expectations of beauty using female insecurities, simply for accumulation (2). The media has an effectRead MoreThe Impact Of Media On Society And The Media s Beauty Standards949 Words   |  4 Pagesconform to society and the media’s beauty standards. The media communicates to consumers how and what to think, how to dress, act, and that we, as buyers, should care how others perceive us. The communication channels through which news, entertainment, education, data, or promotional messages are circulated is known as media. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV , radio, billboards, and more (What Is Media? Definition and Meaning). People interact

Personal Goals Free Essays

Leadership is a highly esteemed characteristic that attaches maximum political, business and social value with it. Every group, irrespective of its size and influence, is always in search for a leader whom it can trust to steer ahead through all the possible challenges and difficulties. Therefore leadership is an individual attribute   that allows one person   to motivate and carry many others towards common dreams and goals. We will write a custom essay sample on Personal Goals or any similar topic only for you Order Now Leadership, by its very definition, commands implicit faith, and confidence in the actions, decisions and philosophy of the leader. Here it is vital to understand that leadership is a dynamic and integral quality of a person and leaders emerge from ordinary groups; they are not made, elected or appointed. Arguably, there are no definite copy-book rules to construct a leader. The difficulties, complexities, and challenges associated with a situation give impetus to leadership qualities in otherwise ordinary people who believe in themselves that they are capable of rising up to the difficulties as well as helping others out of it. Therefore although it might be difficult to ‘teach’ a person quality of good leader, yet one can expect to inculcate leadership qualities by observing styles and principles of successful leaders. It is said that a leader is a dealer in hope. Leadership is then about inspiration, motivation, encouragement and direction that pulls people to accomplishments that they would not had managed if left alone. However, effective leadership is a very challenging domain as it requires some impeccable personal and organizational traits that can be developed and realized through considerable experience, knowledge and self- discipline. There are no fixed guidelines, set of rules and laws that exactly prescribe the traits, qualities and attributes of a successful leader. Quite often the leadership is situational and the leader is required to act purely through intuition and circumstantial requirements. However there are certain essential skills and characteristics that are rather mandatory for effective leadership are 1 Trustworthiness: Trustworthiness is about integrity in action. Effective leadership is about achieving coordination in words and actions and following the age old principles of truth, honesty and personal integrity. 2. Fairness: Leaders can’t afford to be biased or prejudiced or it would jeopardize the confidence of the followers in their secular character. 3. Communication and listening skill. Leadership requires excellent communication and listening skill through which the leaders can articulate their views unambiguously and also hear the views of others to give them sense of participation and involvement. 4. Initiative: Leadership is about taking initiative and orienting other people towards it. Taking initiative pulls the organization rapidly ahead. 5. Good judgment: Leaders must have the ability to process all information in the backdrop of their knowledge to make correct decisions 6. Motivational capacity: Leadership is ineffective if it cant motivate people to the dream and vision of the leader. It is the most desirous quality of a leader and one that is hallmark of leadership. A good leader should be honest, loyal and committed to the goals of the organization he intends to lead. A good leader should not have a desire for wrongful gains or hidden agendas. This is why perhaps people emphasize on transparency in all dealings of any organization. Some leaders have a self plan and pursue them rather than acting in the interests of the organization. Committed to the cause of the organization or group and being live to the sacrifices and pains of your colleagues is a basic quality of a good leader. National leaders and particularly the freedom fighters of several nations had steadfast qualities and determination in them, which helped them carry on and ultimately succeed. A good leader is perhaps a good follower. There is never a stage in which you have mastered everything and this applies even to leadership. Each day you learn more and more, perhaps the rights and wrongs of your own acts too. I have always been a wilful learner and strongly believe I should always keep learning if I am to lead.   I have always respected people with values and accountability. A leader is accountable for his actions and should voluntarily open up to any questions or suspicions in his dealings. Similarly a good leader should also emphasize such qualities among his followers and make them accountable too. Simplicity is a mark of identity for any leader and projecting himself as a role model. A leader’s thoughts, actions and words should be a reflection of him, inspiring all who follow. A leader indeed should have uncommon qualities to successfully lead his organization. One of the main challenges of a leader is his ability to manage change. Change is a permanent reality across time. The world is changing at an unprecedented pace, as never before witnessed. Change in an organization, group or any set up involves altering its structure, processes, the behaviour of its management and staff, its strategy, environment etc. The structure of an organization is one of the most common targets of change. This includes the manner in which it is held together, the various configurations of people and the relationship between them, communication channels, job roles and skills. The relationships within an organization are extremely important as it contributes to the internal shape and coherence. Some processes which are altered as a result of change implementation are communication processes, management processes and learning process. Periodic reviews of its goals and progress are vital for any organization or team to stay aligned with its objectives and expectations. I understand the need and consequences of change, which an organization undertakes according to the demands placed on it. Ongoing communication can motivate managers and employees and help them to overcome resistance to an initiative, keep them prepared for the ups and downs of change. Organizations are managed by several forms of leadership based on the exertion of authority within the organization. Two main, but interconnected types of leadership in organizations are the transformational leadership and the transactional leadership, both having strong philosophical and ethical foundations. Transformational leadership gives followers the opportunity to assess the leader’s view, to seek explanations and provide solutions, while transactional leadership is more based on imposition, where followers are driven by the praise, promise or reward of the leader. In the transactional leadership, the followers are confronted by reproof, threats and disciplinary actions. Transformational leadership has become more popular in the last three decades primarily due to the changing global economy. Transformational leadership promotes equality, justice and human rights through loyalty and fairness. Recent findings suggest that team performance and communication are improved under transformational leadership. Authentic transformational leaders are sometimes transactional too. The leader may present his opinion, plans and exhort agreement on them, which however may be in the mutual interest of all involved. I consider myself as a typical transformational leader open to criticism and discussion, unafraid of my decisions being questioned. After all only collective thinking and cooperation can bring results. People generally do whatever they want to do or, are motivated to do. Motivation is another vital component associated with productivity in workplaces. Suitable theories and principles of employee motivation are applied with basic logic to address the psyche of employees who are to be motivated. Motivation can also be described as a crucial skill for any business to succeed. It involves inducing individuals from his actual and deviant state to a required desired state in a specific way. Each motivational system must be specifically designed according to the organization and prevailing circumstances. Recognizing and understanding the motivational factors for each employee or follower is very important. It would be surprising to know that things like job security, money etc. cannot help in motivating people. However fear, like yelling from boss, do serve as a short-term motivator. Employees, colleagues and supporters all need to be motivated to perform to the levels expected of them. As a thoughtful leader, I can easily motivate my employees by setting an example and not forcing them to follow me. Recruitment is a very important function of human resources and recruitment strategies are vital in attracting talented and smart prospective candidates. Selection of best candidates who fit with the work culture of the organization is very important. The recruitment also has a direct bearing on the retention factor in an organization, apart from work efficiency and quality. Be it an organization, a political party or any association; it is very essential that only the right people with the right mindset occupy responsible positions. My association with people helps me to identify such people with the right mentality and the ones who should be kept away. As a leader I try to ensure that the goals and ideals of my employee are not shouldered by wrong persons. Conflict and dissatisfaction with superiors like other leaders and officers is another common cause for resignations. When managers or team leaders fail to provide the required leadership by bullying their subordinates or treating people unfairly, it gives rise to employee discontent. Such situations emphasize on the qualities of the manager and the team leader. Only those with well-developed leadership qualities must be selected as second level leaders. They should be trained in leadership skills, methods of resolving conflict and also on dealing with grievances. Poor selection or promotion decisions too can result in rapid turnover. The selection and promotion processes must be on par with the capabilities of the individuals, with regard to the work they do. As a leader, I know that I keep a close watch on the attrition rate of my organization to seek answers as to what makes people unhappy within my business. I have also implemented exit interviews to identify grievances and offer redress. Leadership is not a characteristic that exists in isolation. As it is defined, leadership implies establishing coordination, orientation, cooperation, and collaboration among the followers to accomplish designated objectives and goals. It is   possible when leaders can inspire their followers with respect, admiration, discipline, confidence in the abilities of the leader while being helped to envision themselves as empowered individuals. A good leader has the ability to take over even most complex, demanding and otherwise impossible condition by exhibiting personal integrity, ethical and moral traits and values that other can relate to and aspire to imbibe in their own conduct (Laurie, 2000, 53). Here it is important to distinguish personal charisma from leadership, as personal charisma, being an person specific phenomena, can awe people but hardly give them impetus to follow in the footsteps of the leader. Leadership is also means natural acquisition of power and potential to change its equation affect over the leaders and their followers. There inherent dangers associated with power, and for most of the people, the timeless adage-‘power corrupts’ suits justly. Power contains a temptation that is hard to resist and has potential to become the ultimate goal for a person rather the tool that was designated in helping to achieve the goals.   But a genuine leader understands this irony of power and therefore believes that power should be shared with others so that it can grow. The real power of leaders is their ability to inspire others with a sense of power and confidence How to cite Personal Goals, Essay examples

Consumer Behavior Academy of Marketing Science

Question: Discuss about the Consumer Behavior for Academy of Marketing Science. Answer: Introduction Demography is the statistical view of the population of a country. It includes gender, income, aging, marital status, occupation, and schooling among others. For any business to be successful, it is essential to understand the demographics of a place. Understanding the demography helps to understand the nature and behavior of the target customers. Moreover, demography is useful to identify market segments, plan appropriate marketing mix and estimate market potential (Solomon 2014). The demographic trends affecting the gym and fitness industry are as follows: Demographic trends Gym and fitness Pay TV Restaurants 1. Present longer life span of the senior citizen. Senior citizens want to live a healthy life. They want to avoid cardiovascular diseases. This age group wants to take the benefits of an active social life (Yu et al. 2014) The older generation is one of the generations who find pleasure in watching TV. It is a generation which likes to stay glued to their television screens. This generation may find using Pay TV like Netflix a bit cumbersome as it is online (Heath 2012). The older generations try to avoid restaurants because of foods with high curb. Older generations are thus not the target for restaurateurs (Heath 2012). However, restaurants must also cater to the taste of the older generation. 2. The Baby Boomers generation Baby boomers want to stay young forever. They would spend a lot of money for keeping themselves fit. They would get more time after retirement and hence would devote a lot of their time to the gym. The baby boomers generation is growing fast. People want to achieve fitness and be active in their later years (Solomon 2014). They want to prevent the problems during old age. Keeping themselves fit is a precautionary step to avoid diseases due to old age. The baby boomer market is vital for the fitness industry. They want to age actively. Baby boomers watch television almost five to six hours a day. They are thus a major contributor. They can be called the TV generation. This generation comprises the prime time audience (Kardes et al. 2014) Baby boomers dine out more often as they have the freedom, time and means. Thus baby boomers would impact the food and beverage industry broadly. The traffic in restaurants has increased due to baby boomers. The baby boomers form regular customers (Mullen and Johnson 2013). 3. Generation X with a growing family household and a huge mortgage. The Generation X want to go to gym but are often busy This generation is active in social groups and would write reviews of their experiences. This would promote the gyms without any extra cost. The like-mindedness of this community connects them through social media. This generation is always in search to stay fit and healthy. They seek new trends and are also the trendsetters. This quest in the generation would benefit the gym industry and help it to be more creative (Mullen and Johnson 2013). Generation X are the followers of celebrities and latest trends shown on television. Thus, they follow the fashion through television. The Gen X is less concerned about prices. The Gen X is the reason why the fast food chains are growing and flourishing. This generation is likely to be frequent restaurant goers. They also prefer delivery due to their busy schedule. This has resulted in an increase in the home delivery mode (Hanna et al. 2013) 4. Present smaller family unit and more "single adult" households (Generation Y) This generation would help the industry to develop technologically as the Gen X utilizes fitness and health apps more than any other generation. The Gen X reflects the emerging trends and passes on fads. The Generation Y are interested in outdoor and group oriented activities. So they would prefer going to the gym and sports club (Claiborne and Sirgy 2015). This generation puts a lot of emphasis on health and fitness. They search new ways to hit the treadmill. Being single householders, the gym is an excellent way to socialize as well as keep them fit. They are the kids of baby boomers and use the internet extensively. They use mobile phones and apps extensively and hence can watch pay televisions whenever they wish to. Smaller family units often go to restaurants and eat out. The trend of small family groups is rising and hence is the trend of eating out. This generation is thus a major contributor in this industry. Since they do not like to prepare food at home, they like to eat out (Solomon 2014). New lifestyle The present lifestyle is such that everyone wants to be more active and fit. This trend in the modern era has prompted individuals to go to the gym and sports club. For many people, fitness is a passion. They crave for it. In fact, fitness has become a passion for many. A gym routine is something which is on the priority list. For this, people are following trends on television channels thereby leading to growth and development of Pay TV industry. Moreover, people of every generation intend to be trendy (Mullen and Johnson 2013). With the increase in technology and use of smartphones, more and more people tend to use pay TVs like Netflix, Stan, Presto, and Foxtel. People today now want everything at the touch of their fingers. Watching television sitting at the corner of a room is no more fashionable. This choice of individuals has been advantageous for the Pay TV industry. Also, an increase of fitness content on social media has increased the consumption level. The new lifestyle of individuals in modern times is such that they want to be fit and remain healthy. Even if eating out is a fad, people today are inclined more towards food that is healthier and has low-fat content. This has prompted restaurateurs to develop a menu and cook foods which are healthy (Kardes et al. 2014). People even agree to pay more for a healthy diet. It is well evident from the above discussion that the health and food and media industry are interconnected with each other. The new lifestyle of modern times has thus prompted a growth in all the three industries. Income The revenue of the consumers is one of the most crucial factors upon which their behavior depends. A rise in income would prompt people to spend more. Income and expenditure are proportional to each other. Individuals who earn more would go out to restaurants more often and spend more. This is, of course, beneficial for restaurants. They would search for gyms and health fitness clubs that are technologically advanced and use upgraded machines (Heath 2012). The black box model of consumer behavior The black box model is very useful in showing the characteristics of the consumer, their responses, and decision process. The focus is on the relation between the reaction to the customers and the stimuli. Some of the characteristics of buyers are knowledge, motivation, personality, perceptions, and attitudes. These features affect the market widely. Marketing stimulus such as product, price, promotion, and place are also crucial factors on which the behavior of the consumers depends (Yu et al. 2014). Consumer markets in the present times are undergoing rapid changes and are flooded with new challenges and opportunities. The modern lifestyle, changes in attitudes and behaviors of consumers, growth in the service sector- all influence the consumer market largely. The behavior of customers in the gym and fitness industry depends on the brand loyalty and consumer awareness. The more the awareness, the more is profit and revenue. All the industries must cater to the taste of consumers and use a technologically developed system. Customer loyalty would lead to growth in the gym and fitness and Pay TV industry. These industries have high growth potential (Heath 2012). Restaurants are discovering new business opportunities with every passing day due to the rapidly changing lifestyle and the behavioral patterns. Going to restaurants and eating out is a fad and people prefer to go out at least once every week. Hence, this industry must modify itself as per the changing lifestyle and consumption trends. The value consumers receive, is very crucial for them to be loyal customers of a particular restaurant or sports club. Conclusion It is thus seen that the demography of a place is a very influential factor. It affects the behavior of consumers to a large extent. The behavior of customers, in turn, has an impact on the industries. A person who earns more would spend more, and this would benefit organizations. The black box model is an efficient tool to analyze the behavior of customers and the trends in the marketplace. References Altman, M., 2015. Handbook of contemporary behavioral economics: foundations and developments. Routledge. Altman, M., 2015. Handbook of contemporary behavioral economics: foundations and developments. Routledge. Chiu, W., Kwag, M.S. and Bae, J.S., 2015. Customers as partial employees: the influences of satisfaction and commitment on customer citizenship behavior in fitness centers. Journal of Physical Education and Sport, 15(4), p.627. Claiborne, C.B. and Sirgy, M.J., 2015. Self-image congruence as a model of consumer attitude formation and behavior: A conceptual review and guide for future research. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 1-7). Springer International Publishing. Goh, K.Y., Heng, C.S. and Lin, Z., 2013. Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content. Information Systems Research, 24(1), pp.88-107. Hanna, N., Wozniak, R. and Hanna, M., 2013. Consumer behavior: An applied approach. Kendall Hunt Publishing Company. Heath, S., 2012. System and method for social networking interactions using online consumer browsing behavior, buying patterns, advertisements and affiliate advertising, for promotions, online coupons, mobile services, products, goods services, entertainment and auctions, with geospatial mapping technology. U.S. Patent Application 13/369,244. Kardes, F., Cronley, M. and Cline, T., 2014. Consumer behavior. Cengage Learning. Migliore, G., Schifani, G. and Cembalo, L., 2015. Opening the black box of food quality in the short supply chain: Effects of conventions of quality on consumer choice. Food Quality and Preference, 39, pp.141-146. Mullen, B. and Johnson, C., 2013. The psychology of consumer behavior. Psychology Press. Solomon, M.R., 2014. Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: prentice Hall. Yu, H.S., Zhang, J.J., Kim, D.H., Chen, K.K., Henderson, C., Min, S.D. and Huang, H., 2014. Service quality, perceived value, customer satisfaction, and behavioral intention among fitness center members aged 60 years and over. Social Behavior and Personality: an international journal, 42(5), pp.757-767.