Aristotle Essay Example | Topics and Well Written Essays - 1000 words - 4

Aristotle - Essay Example e confronts new situations and develops innovative responses and those spontaneous overflows of powerful feelings energise his creative channels through art forms. An artist is born, but the process of his excellence goes on by continuous application. The unstoppable urge in the inner world of a human being is the inspirational fountain of art. What one thinks as artist’s imitation is in reality is his inner urge, not an exercise of trying to just copy what one sees and experiences. His contribution to the process of creating art is active and his inspiration to imitate is the pivotal point. He articulates three explicit methods for categorising art as an imitation of life. The first method relates to the art known in the most popular form, like a creation of color on canvas relating to a particular scenic beauty. Music also falls in this category. Acting is an important aspect of imitation of human moods and activities. Literature, both prose and poetry, are considered as a f orm of art. Aristotle provides particular definitions for these forms of art. He sees unity and harmony in these diverse forms of art. In the second method he mentions about the particular type of excellence of the art from in discussion. He terms this as virtue. For example, a comedy drama needs to highlight happiness and love and the tragedy must relate to the dark incidents of human life. The third method is to discuss art on the basis of theories. While articulating about the attributes of art, Socrates emerges as a philosopher with profound thinking and mentions about the essential traits of a thing and the method of distinguishing them from each other. Trait in this context has a comprehensive meaning and demands analysis and he shows his fondness for definitions to enable one to arrive at appropriate meanings. Some of the attributes in literature are: Genre and gender attributes: Aristotle tries to evolve and defend his definitions on the basis of some of the famous epics. For

Marketing Essay Example | Topics and Well Written Essays - 2500 words - 12

Marketing - Essay Example Along with glamour and excitement, event planning requires hard work and dynamism. Even this marketing type requires creativity, professionalism and distinction and differs to some extent from marketing of conventional products. XYZ Company, that is analyzed in this essay has been asked to handle the launch of a new brand of PDAs later this year. This essay focuses on highlighting the marketing plan for the events and evaluates and analyzes the marketing mix for the launch. Traditionally event marketing was associated with sponsoring a sports event or an industry conference. The concept of event marketing has undergone change in the recent years. Event marketing is known by other names like experiential marketing, brand experience marketing or live marketing. The purpose of event marketing are also described in the essay and may differ across products or industries but the ultimate goal is to add value to any live event. Importance of event marketing is analyzed. The right event can open the prospects’ mind to the marketing message. For a well known brand event marketing becomes easy as any kind of advertisement is appropriate. Promoting brands for the youth through competitions or concerts is a popular approach to brand marketing. These help to increase the sales and popularity of the manufacturers. The objective of event marketing is that consumers must have a positive approach to the product and the brand. The launch of the product was also designed in the essay to raise the profile of the XYZ company.